The Sweet (Or Not So Sweet) Smell of Success

Posted Thursday, September 17, 2020

The Sweet (Or Not So Sweet) Smell of Success | H&H Graphics

With as many as 400 olfactory receptors, the human nose may be able to distinguish among at least a trillion different odors.

So even though we have a list of more than 800 of them that we can reproduce as part of our expertise in scented printing, it’s a jaw dropping bit of context that suggests we have a way to go before we run out of possibilities…

But of course, we’re all about possibilities here at H&H Graphics and we have an R&D Department that lives for a challenge.

If you have an idea for a scented print promotion that’s never been done – and there are apparently more than nine hundred and ninety-nine billion of them – we’d love to hear it.

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Smell Test Project Puts H&H in the Fight Against Covid-19 Infection

Posted Wednesday, August 05, 2020

Smell Test Project Puts H&H in the Fight Against Covid-19 Infection | H&H Graphics

At H&H Graphics we have decades of expertise in the art and science of screen printing with sensory special effects like smell. It's a specialty that has brought a lot of interesting and innovative campaigns through our doors, for some of the world's best known brands.

Screen printing is the most effective process for adding scent to a wide variety of materials. Unlike offset or flexo printing, screen printing is an art that allows for a precise, customized and more concentrated application of scent. It creates clear, identifiable and long-lasting aromas that don't wear off with time.

That, and decades of experience, has put us on the radar of some of the country's leading experts in the science of smell – and smell dysfunction.

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Lemon-Scented Greetings and Raspberry Vodka: Don't You Feel Better Already?

Posted Tuesday, April 28, 2020

Lemon-Scented Greetings and Raspberry Vodka: Don't You Feel Better Already?  | H&H Graphics

Consumers were already snapping up aromatherapy products like scented sleeping masks, candles, oil diffusers, and scented jewelry even before we all found ourselves housebound.

Scent can have a powerful effect on our mood and sense of well-being – a connection that helped drive the home fragrance market to $6.7 billion in 2018. And who couldn't use a bit of aromatherapy these days to lift our spirits as we "shelter in place"?

Aromatherapy has been around for centuries, as Harpreet Gujral, program director of integrative medicine at Sibley Memorial Hospital explains on the Johns Hopkins Medicine website.

“When inhaled, the scent molecules travel from the olfactory nerves directly to the brain and especially impact the amygdala, the emotional center of the brain," Gujral says.

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Scented Recipe Cards and Your Brand: A Recipe for Success

Posted Thursday, December 05, 2019

Scented Recipe Cards and Your Brand: A Recipe for Success  | H&H Graphics

In an era in which any cook with an internet connection has access to more recipes than could be used in a lifetime, there is still something deeply satisfying about an old-fashioned recipe card.

They're tangible, they're nostalgic and, with a drip of spaghetti sauce or a splash of olive oil, they carry a multisensory record of family history and good times. It's little wonder that, as the Associated Press reported recently, recipe cards are becoming a collector's item.

While it's convenient to have 300 different ways to make a pecan pie - Google's most searched for recipe in 2018 – there is something about a recipe card that taps deep into our psyches, stirring up memories of Sunday dinners at Grandma's house or holidays spent surrounded by our favorite people.

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Research Proves Sensory Effects Increase Consumer Engagement

Posted Wednesday, March 07, 2018

Research Proves Sensory Effects Increase Consumer Engagement | H&H Graphics

Research Proves Sensory Effects Increase Consumer Engagement

Anyone familiar with H&H Graphics will know that we've touted the value-add of special effects screen printing for the past 40 years as a way to create fun and unique engagement with consumers for retail packaging, POP displays, gift cards, book covers, direct mail, business cards, and just about anything else that can be printed.

Sometimes it can be challenging to explain why what we do is so powerful, so we thought we'd step aside and let you hear directly from the experts: researchers from all over the world that have studied why appealing to specific or multiple senses, beyond vision, creates such an emotional connection in people – especially touch and smell. Here are their findings.

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