Consumer Engagement Trends in Cosmetics Packaging with Special Effects

Posted Wednesday, June 21, 2017

Consumer Engagement Trends in Cosmetics Packaging with Special Effects | H&H Graphics

Cosmetics Packaging & Special Effects Trends

Can your folding cartons, blister cards, gift boxes, and other cosmetics packaging reach out and touch someone? Can the consumer smell them? Do the visuals draw attention to your products? Does it capture the brand and product message in a way that engages your target demographic?

With so many cosmetics fighting for attention on a declining number of store shelves—thanks to Amazon, other e-tailers and warehouse clubs—it's critical for yours to stand out, and visual differentiation is not enough.

Special effects have been incredibly effective in engaging consumers in unique ways and maximizing ROI of your packaging spend but, with so many options, what makes the most sense for cosmetics? Here are a few special effects trends in cosmetics packaging for you to consider for your next packaging project.

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3 Ways to Elevate Your Brand with Special Effects Printing

Posted Wednesday, March 22, 2017

3 Ways to Elevate Your Brand with Special Effects Printing | H&H Graphics

Engaging Consumers with Multi-Sensory Special Effects

Do you want to engage consumers with retail packaging and POP displays that are Anything but Ordinary?

Appealing to multiple senses increases the chances of your product getting noticed, engaging with consumers and being purchased. Below are three unique ways to appeal to multiple senses with special effects printing.

Thermochromic Ink

Thermochromic Ink

Thermochromic ink is a unique special effect in that it "reveals" something underneath when touched by hand or otherwise heated. It's a hot (no pun intended) idea getting a lot of attention by those looking for creativity and innovation in design and printing. While the possibilities are endless, it can help maximize the return on investment (ROI) of your print spend for retail packaging, POP displays, gift cards, book jackets, greeting cards, direct mail, and more.

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Raised Gloss UV: Specialty Screen Printing Trend

Posted Friday, March 25, 2016

Raised Gloss UV: Specialty Screen Printing Trend | H&H Graphics

Gloss and especially raised gloss screen printed with UV coatings has become very popular now with our commercial printer clients. Raised gloss UV gives just about anything you can print on (and more) a textured feel. And, you probably know by know, when you appeal to multiple senses, you make a bigger impression.

UV Advantage

When raised gloss is screen printed with UV coatings, we get a better lay-down, which maximizes impact – raised UV coatings offers a higher level of glass and really makes a piece pop. Lay-down refers to how much UV coating is laid down on the substrate.

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