Poster Dreams for Easing Pandemic Realities

Posted Tuesday, October 20, 2020

Poster Dreams for Easing Pandemic Realities | H&H Graphics

What makes a poster a classic? Posters created to promote America’s national parks and put artists to work as part of the Depression-era Federal Art Project can fetch thousands of dollars each today.

Rare movie posters have sold for hundreds of thousands of dollars. But the popularity of posters goes far beyond their monetary value. They’re a way of showcasing our individual tastes and obsessions, whether we’re travelers, classic movie buffs or connoisseurs of beer.

The scratch-off poster phenomenon has risen to the challenge of the pandemic-era bucket list, with versions for tracking your progress through classic novels, movies, craft beers, and even yoga poses...

A combination of fandom, wall art and a bucket list, an interactive take on the poster has exploded in the marketplace in recent years, beginning with the popular scratch-off maps. One version with a direct link back to those iconic posters of Yosemite and the Great Smoky Mountains features all 62 U.S. national parks for scratching off after they’re visited. Other scratch-off maps are designed to chart your treks across the country, the world or the sites of a favorite city like London.

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Smell Test Project Puts H&H in the Fight Against Covid-19 Infection

Posted Wednesday, August 05, 2020

Smell Test Project Puts H&H in the Fight Against Covid-19 Infection | H&H Graphics

At H&H Graphics we have decades of expertise in the art and science of screen printing with sensory special effects like smell. It's a specialty that has brought a lot of interesting and innovative campaigns through our doors, for some of the world's best known brands.

Screen printing is the most effective process for adding scent to a wide variety of materials. Unlike offset or flexo printing, screen printing is an art that allows for a precise, customized and more concentrated application of scent. It creates clear, identifiable and long-lasting aromas that don't wear off with time.

That, and decades of experience, has put us on the radar of some of the country's leading experts in the science of smell – and smell dysfunction.

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Webinar: Giving Consumers a Reason to Engage

Posted Monday, June 01, 2020

Webinar: Giving Consumers a Reason to Engage | H&H Graphics

At H&H, we are experts at incorporating multisensory special effects into retail products, packaging, displays, and promotions for messaging that get noticed.

So, when we tell you this is no time for ordinary projects or copycat marketing that yawns out the same old messaging, we have to admit: we don’t think there’s ever a good time to be boring.

But you’d be hard-pressed to find a worse time to go ordinary. Here are a just a few reasons:

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How Cool Is this Crap? H&H Expertise Puts the Reality in Reality TV

Posted Wednesday, May 20, 2020

How Cool Is this Crap? H&H Expertise Puts the Reality in Reality TV | H&H Graphics

With the help of H&H Graphics, the next episode of what can legitimately be described as the crappiest reality show on television gets a whole lot more real next week, and a little crappier at the same time.

That's the power of scent, baby.

And while we are proud to have helped so many of our toniest clients incorporate multisensory marketing to amp up the elegance of their international beauty brands and luxury wines, we are not ashamed to say that our latest project puts us on the map for crap.

Literally.

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Lemon-Scented Greetings and Raspberry Vodka: Don't You Feel Better Already?

Posted Tuesday, April 28, 2020

Lemon-Scented Greetings and Raspberry Vodka: Don't You Feel Better Already?  | H&H Graphics

Consumers were already snapping up aromatherapy products like scented sleeping masks, candles, oil diffusers, and scented jewelry even before we all found ourselves housebound.

Scent can have a powerful effect on our mood and sense of well-being – a connection that helped drive the home fragrance market to $6.7 billion in 2018. And who couldn't use a bit of aromatherapy these days to lift our spirits as we "shelter in place"?

Aromatherapy has been around for centuries, as Harpreet Gujral, program director of integrative medicine at Sibley Memorial Hospital explains on the Johns Hopkins Medicine website.

“When inhaled, the scent molecules travel from the olfactory nerves directly to the brain and especially impact the amygdala, the emotional center of the brain," Gujral says.

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