Poster Dreams for Easing Pandemic Realities

Posted Tuesday, October 20, 2020

Poster Dreams for Easing Pandemic Realities | H&H Graphics

What makes a poster a classic? Posters created to promote America’s national parks and put artists to work as part of the Depression-era Federal Art Project can fetch thousands of dollars each today.

Rare movie posters have sold for hundreds of thousands of dollars. But the popularity of posters goes far beyond their monetary value. They’re a way of showcasing our individual tastes and obsessions, whether we’re travelers, classic movie buffs or connoisseurs of beer.

The scratch-off poster phenomenon has risen to the challenge of the pandemic-era bucket list, with versions for tracking your progress through classic novels, movies, craft beers, and even yoga poses...

A combination of fandom, wall art and a bucket list, an interactive take on the poster has exploded in the marketplace in recent years, beginning with the popular scratch-off maps. One version with a direct link back to those iconic posters of Yosemite and the Great Smoky Mountains features all 62 U.S. national parks for scratching off after they’re visited. Other scratch-off maps are designed to chart your treks across the country, the world or the sites of a favorite city like London.

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Multisensory Special Effects with U.S.-based Suppliers

Posted Wednesday, April 22, 2020

Multisensory Special Effects with U.S.-based Suppliers | H&H Graphics

From the shutdowns around Chinese New Year, to the uncertainty around trade wars, to the paperwork and logistics hassles, managing an overseas supply chain wasn't easy even before COVID-19 threw it into disarray.

With tariffs cutting into the equation by which some overseas manufacturers tried to justify the complications or differences in quality,  the idea of a U.S.-based supply chain was already becoming a lot more attractive.

And while there is nothing simple about moving a supply chain, in the print market, you don't have to look far to find an abundant supply of materials and services for creating first-rate packaging and promotional materials.

We know, because we've been doing this for a long time and we work with an array of U.S. suppliers who enable us to provide our clients with one-of-a-kind, high-quality and cost-effective promotions that use extraordinary special effects to create extraordinary ROI. We use U.S.-sourced materials for our multisensory projects, including glitter, chromic inks and more.

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When Ordinary Greeting Cards Just Won’t Do: It's National What Day?!

Posted Tuesday, March 31, 2020

When Ordinary Greeting Cards Just Won’t Do: It's National What Day?! | H&H Graphics

How does the greeting card industry keep up with modern consumers’ sense of the occasions that call for a trip to the card aisle?

Not with yesterday’s shelf of (yawn!) canned sentiments and same-old hearts and flowers. The modern greeting card buyer is as likely to be looking for a way to say “Sorry your boyfriend is such an &**%^#@” as “Happy Birthday” – and when they want to say “Happy Birthday” they expect to be able to do it with a little something more.

Millennials, in particular, seem to have adopted the practice of buying cards for a whole range of occasions deemed “cardworthy,” George White, the Greeting Card Association’s vice president tells National Public Radio.

They’re not waiting around for someone’s birthday. And they’re spending as much a $10 on single cards with a lot of bling: lights, sounds, music, pop-ups and 3D images, NPR reports. Hearts and flowers are fine, as long as they don’t just sit there. Boooring.

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Multisensory Effects for Unforgettable Business Cards

Posted Monday, March 09, 2020

Multisensory Effects for Unforgettable Business Cards | H&H Graphics

Have you ever seen a business card that reveals a hidden message when photographed? How about one that is textured and scented?

Special effects printing for business cards is an underutilized – yet highly effective – avenue of marketing. Branding company or individual business cards with unique characteristics can make a difference when it comes to networking and acquiring new customers.

Unlock your networking potential with scented, textured, and creative business cards that will leave a lasting impression and increase the likelihood of future business opportunities.

Stand Out in the Crowd with a Unique Effect (or Two)

After a long networking event, many people sort through their accumulated business cards to determine which ones to keep and which to toss. With H&H Graphic’s unique array of special effects, we'll help to land your card in the "keep" pile.

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Wine and Spirit Promotions with a Twist

Posted Tuesday, November 12, 2019

Wine and Spirit Promotions with a Twist  | H&H Graphics

Is it just our imagination or do the beer and wine aisles get bigger and more crowded by the minute?

How does anybody choose a bottle of cabernet anymore? Or a craft beer? A bottle of scotch? You could do your research of course. There are 10,000 varieties of wine grapes, while a popular beer website has 300,000 beers listed. Of course, even if you know exactly what you're looking for, you still have to find it. 

The truth is, most of us have a much easier "system." We look at the label. From beautiful artwork to provocative names, to labels that just stand out, catching our attention from their perch on a crowded shelf, there are few places where consumers are as likely to judge your product by your packaging as the beer, wine and spirits aisles.

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