Lemon-Scented Greetings and Raspberry Vodka: Don't You Feel Better Already?

Posted Tuesday, April 28, 2020

Lemon-Scented Greetings and Raspberry Vodka: Don't You Feel Better Already?  | H&H Graphics

Consumers were already snapping up aromatherapy products like scented sleeping masks, candles, oil diffusers, and scented jewelry even before we all found ourselves housebound.

Scent can have a powerful effect on our mood and sense of well-being – a connection that helped drive the home fragrance market to $6.7 billion in 2018. And who couldn't use a bit of aromatherapy these days to lift our spirits as we "shelter in place"?

Aromatherapy has been around for centuries, as Harpreet Gujral, program director of integrative medicine at Sibley Memorial Hospital explains on the Johns Hopkins Medicine website.

“When inhaled, the scent molecules travel from the olfactory nerves directly to the brain and especially impact the amygdala, the emotional center of the brain," Gujral says.

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Multisensory Special Effects with U.S.-based Suppliers

Posted Wednesday, April 22, 2020

Multisensory Special Effects with U.S.-based Suppliers | H&H Graphics

From the shutdowns around Chinese New Year, to the uncertainty around trade wars, to the paperwork and logistics hassles, managing an overseas supply chain wasn't easy even before COVID-19 threw it into disarray.

With tariffs cutting into the equation by which some overseas manufacturers tried to justify the complications or differences in quality,  the idea of a U.S.-based supply chain was already becoming a lot more attractive.

And while there is nothing simple about moving a supply chain, in the print market, you don't have to look far to find an abundant supply of materials and services for creating first-rate packaging and promotional materials.

We know, because we've been doing this for a long time and we work with an array of U.S. suppliers who enable us to provide our clients with one-of-a-kind, high-quality and cost-effective promotions that use extraordinary special effects to create extraordinary ROI. We use U.S.-sourced materials for our multisensory projects, including glitter, chromic inks and more.

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A Toast to the Coaster: Put Your Message Under Glass and Watch as the ROI Spills Over

Posted Tuesday, April 07, 2020

A Toast to the Coaster: Put Your Message Under Glass and Watch as the ROI Spills Over | H&H Graphics

With their small size and practical roots, drink coasters might seem an unlikely canvas for art and advertising, but in fact, they're proving to be a creative marketer's dream.

Who would guess that they were invented in Germany in the 1880s to protect beer from flying insects? Back then, only the well-to-do could afford the porcelain tankard mugs with lids known as beer steins.  Working people needed to protect their beer from bugs and the inexpensive coaster, or bierdekel, was created, according to Conde Nast Traveler.

Eventually, the coasters were placed under the beer mugs to protect tables and absorb liquid that spilled over the top of the glass.

Practical and inexpensive, the coaster was a blank canvas for advertisers whose message could be viewed numerous times over the course of a leisurely meal or a round of cocktails as a glass was raised again and again. It wasn’t long before companies saw a chance to imprint personalized messages and promotions on them.

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