Poster Dreams for Easing Pandemic Realities

Posted Tuesday, October 20, 2020

Poster Dreams for Easing Pandemic Realities | H&H Graphics

What makes a poster a classic? Posters created to promote America’s national parks and put artists to work as part of the Depression-era Federal Art Project can fetch thousands of dollars each today.

Rare movie posters have sold for hundreds of thousands of dollars. But the popularity of posters goes far beyond their monetary value. They’re a way of showcasing our individual tastes and obsessions, whether we’re travelers, classic movie buffs or connoisseurs of beer.

The scratch-off poster phenomenon has risen to the challenge of the pandemic-era bucket list, with versions for tracking your progress through classic novels, movies, craft beers, and even yoga poses...

A combination of fandom, wall art and a bucket list, an interactive take on the poster has exploded in the marketplace in recent years, beginning with the popular scratch-off maps. One version with a direct link back to those iconic posters of Yosemite and the Great Smoky Mountains features all 62 U.S. national parks for scratching off after they’re visited. Other scratch-off maps are designed to chart your treks across the country, the world or the sites of a favorite city like London.

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The Sweet (Or Not So Sweet) Smell of Success

Posted Thursday, September 17, 2020

The Sweet (Or Not So Sweet) Smell of Success | H&H Graphics

With as many as 400 olfactory receptors, the human nose may be able to distinguish among at least a trillion different odors.

So even though we have a list of more than 800 of them that we can reproduce as part of our expertise in scented printing, it’s a jaw dropping bit of context that suggests we have a way to go before we run out of possibilities…

But of course, we’re all about possibilities here at H&H Graphics and we have an R&D Department that lives for a challenge.

If you have an idea for a scented print promotion that’s never been done – and there are apparently more than nine hundred and ninety-nine billion of them – we’d love to hear it.

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Make Your Next Campaign as Fresh as Laundry in a Breeze

Posted Wednesday, August 19, 2020

Make Your Next Campaign as Fresh as Laundry in a Breeze | H&H Graphics

What exactly is the smell that makes someone want to bury their nose in a freshly washed towel that has been line dried in the outdoor air?

It sounds like a question for a poet, or maybe a marketer hawking a new detergent brand, but in fact, it was scientific inquiry that settled the matter, at least in the most literal sense:

“…the smell of line-dried laundry is due to the unique combination of traces of atmospheric hydrocarbons, sunlight and a wet fabric surface. This surface photochemistry is likely to be widespread in the environment on surfaces of natural materials.”

That was the conclusion of researchers at the University of Copenhagen, who decided to get to the bottom of what was so appealing about that fresh laundry smell. They washed a set of cotton Ikea towels in ultra-purified water, hung them in various locations and then sealed them into bags for testing. Their research identified a collection of aldehydes and ketones responsible for the lovely smell that has been inspiring poets and detergent campaigns since long before its source had been decoded.

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Smell Test Project Puts H&H in the Fight Against Covid-19 Infection

Posted Wednesday, August 05, 2020

Smell Test Project Puts H&H in the Fight Against Covid-19 Infection | H&H Graphics

At H&H Graphics we have decades of expertise in the art and science of screen printing with sensory special effects like smell. It's a specialty that has brought a lot of interesting and innovative campaigns through our doors, for some of the world's best known brands.

Screen printing is the most effective process for adding scent to a wide variety of materials. Unlike offset or flexo printing, screen printing is an art that allows for a precise, customized and more concentrated application of scent. It creates clear, identifiable and long-lasting aromas that don't wear off with time.

That, and decades of experience, has put us on the radar of some of the country's leading experts in the science of smell – and smell dysfunction.

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H&H Graphics Makes Printing News List of 2020 Top Printers

Posted Wednesday, July 15, 2020

H&H Graphics Makes Printing News List of 2020 Top Printers | H&H Graphics

H&H Graphics has been named to Printing News' annual list of the Top 100 Small Commercial Printers.

The list, announced each year in the June/July issue, provides a snapshot of industry health with an invitation-only survey of commercial printers with revenues between $2.1 million and $24.9 million.

Even with the effects of a global pandemic, the 2020 survey shows the resilience of the printing industry.  Many of the Top 100 companies detailed promising new opportunities while also reporting business that reached a combined half billion dollars in revenue.

This is the first year H&H Graphics has participated in the survey and we are proud to have made the list, continuing our revenue growth with the help of our many clients who continue to see the value of multisensory marketing – especially in challenging times.

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